Of all the Pepsico brands on which I’ve worked, and there have been many, Dew still wins for Most Fun. Chalk it up to the 18-year-old, insomniac gamer that somehow still lives inside me. Whether it was concepting out the ultimate summer duplex, delivering on-demand incentives via drone, or figuring out ways to introduce an unforgettable mixology program, we broke out the XBOX and the Doritos, and got down to business.