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THE OTHER JZ

[Jackie Zimmerman]

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Wonder Bread

Oh Wonder, the sweet, yet largely forsaken bread of many of our childhoods, passed over for 16 grain, gluten-free slices of tasty, tasty healthiness. This was the challenge we faced when trying to reintroduce a brand that had grown, for lack of a better pun, stale. Having no health claims, no reformulation claims, and no real BIG news to announce, we focused on the one thing no other bread brand could ever take away…Wonder’s rich history with millions of Americans who grew up loving it.

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